Employer Resource Institute Audio Conference

Originally presented on June 13, 2007

Order Option       Price   CD Recording Only       $199

The recent tragedy at Virginia Tech was extensively covered by all forms of news media throughout the U.S. and abroad. Live interviews, press conferences, and web discussions chronicled unfolding events in real time. If the worst were to happen at your workplace, would you be ready?

The essence of a workplace crisis is that once it breaks, there is no time to plan or strategize. If you don't already have a well-thought-out plan in place, long before it's ever necessary, you will be forced to make key decisions in split seconds—decisions that could affect the lives of your workers—without any time to think them through. Additionally, any negative coverage of a crisis at your workplace can permanently taint your company's image.

It is not pleasant to think about a crisis at your workplace that draws news outlets to your door—but planning ahead for this contingency is vital for the well-being of both your workers and your business. Join us on June 13 for an in-depth audio conference on preparing your company for the possibility of a media event.

You and your colleagues will learn:

• How and why to develop relationships with local media now - before an emergency
• The one type of question you should never try to answer
• Steps to ensure you respond accurately and professionally to on-site media
• Why you need a designated spokesperson, and how to select a good one
• How the media will get the story with or without your cooperation, and why it's much better to work with them instead of against them
• How to train employees on what to say and what not to say to the media

ABOUT YOUR SPEAKER:

Thomas Olshanski is the External Affairs director for the United States Fire Administration (USFA), a division of the U.S. Homeland Security, Federal Emergency Management Agency. Olshanski provides training in media relations during an emergency for public and corporate officials and is also the key media contact and spokesperson for the USFA. His real-world expertise in emergency planning and management with media response provides officials with the tools needed to address media issues for a timely, professional, and positive response.

Approved for Recertification Credit

This program has been approved for 1.5 recertification credit hour toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

How Do Audio Conferences Work?

An audio conference is remarkably cost-effective and convenient. You participate from your office using a regular telephone. You have no travel costs and no out-of-office time.

Plus, for one low price you can get as many people in your office to participate as you can fit around a speakerphone.

Because the conference is live, you can ask the speakers questions'either on the phone or via e-mail.

With your registration, you also receive conference materials with additional practical information from Employer Resource Institute sent to you via e-mail shortly before the conference.

Why You Can Sign Up To Attend This Event with Confidence

As with all Employer Resource Institute products, you're completely protected. If for any reason you are unsatisfied with this audio conference, simply let us know and we will return your entire registration fee.